Showing posts with label Floral Design. Show all posts
Showing posts with label Floral Design. Show all posts

Wednesday, April 1, 2009

Where Were You at 7am Yesterday?

By Erin Ferucci
Celebrity Lifestyle Designer



I was in the refrigerator...which at 7am feels more like a freezer!!Every Tuesday morning around 7 am, you'll find me in the freezer....well, at the wholesale flower mart's freezer/frig. One of my current design adventures is doing a weekly floral design for a fabulous restaurant in Venice Beach, CA, called A/K. Each week is a delectable journey of seasons and regions...from Chile to Holland...each week is different…it’s so inspiring...how great is my life that I get paid to flower shop??!! The flowers were so beautiful and fragrant this week I just wanted to pull a mattress in and sleep among the flowers! Can you imagine waking up to this fragrant riot of color? It’s impossible to be anything but happy around flowers.


While I was shopping I saw the florals being amassed for two different weddings – very fun! One was yellow and white….

the other…..pink, pink, pink.



My mission is a little different. Buying weekly flowers while sticking to a budget means buying SEASONAL flowers. You would think it would be limiting, but the opposite is true, it’s actually wonderful creative fun picking the freshest flowers and deciding how to create an exciting arrangement that is colorful and current. It’s like being a chef, really and shopping at a farmer's market, choosing the best ingredients while formulating a recipe…Buying seasonal, saves a lot of $$ and gets you the freshest results.



AK is lovely restaurant, serving incredible food. The flowers need to be sophisticated yet simple. This week my inspiration was purple starting with purple hydrangeas,


a deep eggplant purple that I ultimately paired with... gorgeous flowering hyacinths and... ox blood Dahlia’s!


Sorry if you want to see the actual arrangements you’ll have to make the trip to A/K. It’ll be worth it. Tell them Erin sent you!

Friday, March 20, 2009

Floral Design

By Erin Ferucci
Celebrity Lifestyle Designer

Christian Tortu, one of my early favorite floral designers was an absolute innovator. He basically started the whole fruit mixed with flowers movement. In 1991, I was living in Paris, as often as I could I would check out the windows of a shop owned and named "Christian Tortu" (His home fragrances are the best in the world!!!- really) Most girls were checking out the collection in the windows of Balman, Dior, and Lacroix...while I was over at Tortu!! on the left bank. I am sure this too happened to Jeff Leatham, who was visiting Paris in 1995, That was when his whole world changed, literally. The Four Seasons in Beverly Hills gave Jeff his first break. After four years The Four Seasons Hotel in Paris called. George V, came calling.Jeff moved to Paris, and the rest is History.
Jeff now has seven assistants and receives over 150,000 flowers a week, creating one hundred compositions daily. Now you see, the first thing I do when I land in Paris is get a chocolate croissant and walk the Hotel George V and admire the flowers. ahhhh Paris......
Photographs by Gilles Trillard

Saturday, March 14, 2009

Easy, Inexpensive Floral Art

By Erin Ferucci
Celebrity Lifestyle Designer


We’ve been talking about hosting a dinner party elegantly, effortlessly and economically. Just because we’re all being frugal doesn’t mean we have to be dowdy! One of the easiest and least expensive ways to dress up any table is with fresh flowers. And it’s so easy to get great results! I love Calla Lilies; they come in a wide variety of colors and can artfully be thrown into unique glassware. Move them around creatively and .....Viola!Presto! For only a few dollars you have a beautiful centerpiece. Don't be afraid to push the flowers around, they aren't going to get mad at you. Push them around until you've reached a creative balance. You'll know when you get there. You don't want to over do floral arrangements. Have some confidence and keep it simple.Choose colors that go with central theme. I love these amaryllis blooms submerged in cool water in a lovely glass bowl. Quick, easy and inexpensive, these flowers elevate any table from ever day to special occasion.